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Changing the Narrative:
Gorilla Rx's Empowering Launch

LA's pioneering Black women-owned dispensary, our campaign harnessed the spirit of community and empowerment with the compelling tagline 'Black Women Get Us Higher.'

We engaged the Crenshaw community through grassroots efforts, creating a range of locally produced merchandise and striking visual elements, including a significant mural and community-centric wild postings.
Role
Design
Art Direction
Team
Creative Director: Can Misirgoulu
Associate Creative Director: Steph Truong
Copy: Katie Merifield, Dominic Valdez
Videographer: Eddie Schneckloth
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Information
Partnering with Welcome to Chinatown, I led the design and motion language for a compelling social media campaign for their online directory, launched under our Small Business Accelerator Program.
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Next Project:

OVERDRIVE: Crafting a Unique Crypto Identity

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