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Capital One on the Big Stage: A Bold OOH Campaign for Technologists

We created a high-impact OOH campaign in Las Vegas and online to position Capital One as a tech leader, featuring large-scale digital spectaculars, building-sized videos, and a marquee feature on the Las Vegas Sphere.
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By showcasing its modern tech stack, cloud innovations, and proprietary AI solutions, the campaign successfully shifted perceptions among technologists, reinforcing Capital One’s role as a problem-solving powerhouse in finance.
Role
Design
Art Direction
Team
Creative Direction: Laura Holmes, Joyce Kuan, Fran Roberts, Dominic Valdez, Jason Paul (Copywriter)
Producers: Shannon Barnes, Rebecca Hovel
Design: Chay Schmidt, Joyce Kuan
Animation: Alex Komin, Benge Li, Conrad Mcleod, Kris Widger, Nicolas Donatello
Music & Sound: Johanna Cranitch, Gus Koven, KC Dossett
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Information
Technologists are wired to solve complex, real-world problems with smart, cutting-edge solutions—Capital One needed to show it speaks their language.
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